New Products Lab
The journey of taking a product off the drawing board within the platform: understand, propose, prove it stands on its own, turn it into real execution and rehearse the pitch with a panel that asks the hard questions.
What you find on this screen
A portrait of the screen, read from the screen itself — it changes when the screen changes.
Available actions
New ideaSaveCloseAdvance phaseBackSave allArchiveReopenAddRecord testCancelRecalculate+3
Form fields
NomeComo a ideia é chamada no lab.
NºNúmero sequencial por empresa da ideia.
FaseEm que fase do sprint a ideia está: entender, divergir, decidir, prototipar ou testar.
SituaçãoExplorando, pausada, aprovada ou descartada.
ResponsávelQuem conduz a ideia e responde por levá-la ao teste.
DesafioO problema que a ideia se propõe a resolver.
Objetivo de longo prazoOnde a ideia chega se der certo. Sem isso o teste mede a coisa errada.
Hipóteses de fracassoO que precisaria dar errado para a ideia falhar, uma por linha.
Público-alvoPara quem a ideia é feita.
Momento-alvoEm que momento da vida do cliente a ideia é usada.
Investimento inicialQuanto é preciso pôr antes de a ideia gerar a primeira receita.
Receita mensalReceita por mês esperada quando a ideia estiver de pé.
Custo fixo mensalO que se paga todo mês independente de vender.
Custo variávelPercentual da receita que é custo variável. Entra direto no ponto de equilíbrio.
Start here
What it is for
Take an idea from the conversation to a project with an owner, without going through the limbo between the presentation and the execution — which is where most good ideas die.
Rules
Comece pelo fracasso, não pela solução
Writing down what would have to go wrong is faster than proving it will work, and it automatically becomes the list of what to test. Then choose the target: for WHOM and at WHAT MOMENT. The screen does not let you advance a phase without a target — a sprint without a target produces a prototype for no one.
The feasibility uses YOUR rate
NPV, IRR and payback are discounted by your company's cost of capital, not by a round number. The projection considers a ramp-up (revenue is not full in month 1) and variable cost as a percentage of revenue. If it comes out negative, test what would change before discarding it: there is almost always one assumption that alone decides the result.
Aprovar é criar registro, não aplaudir
The conversion creates a real project, product and funnel, already classified as explore — so they start counting on the ambidexterity panel without anyone having to remember to tag them.
Frequently asked questions
O entregável do Demo Day não é a nota
These are the panel's tough questions. If you cannot answer any of them, you are not yet ready for the meeting with the investor or the customer. And if the conclusion is to kill the idea: killing early is the cheapest result a Lab produces — the learning stays in the validation log.
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