Emergent Strategy
Mintzberg: beyond the planned strategy, there's the one that EMERGES from real requests. This screen shows what customers are demanding, where leads come from, and why deals are lost — last 90 days.
What you find on this screen
A portrait of the screen, read from the screen itself — it changes when the screen changes.
Available actions
What is demand telling us? (Tenkai)
Form fields
Demandas no períodoQuantas demandas foram abertas nos últimos 90 dias e formam a base da leitura.
Demandas por tipoQuantidade de demandas do período agrupadas por tipo, revelando para onde a operação é puxada.
Demandas por clienteQuantidade de demandas por cliente, mostrando concentração e dependência da base.
Leads no períodoQuantos leads entraram nos últimos 90 dias e formam a base da análise de origem.
Leads por origemQuantidade de leads por origem ou campanha, indicando de onde o mercado está chegando.
Perdas por motivoQuantidade de negócios perdidos no período por motivo registrado, revelando a objeção dominante.
Start here
What it's for
The plan says where you WANT to go; demand shows where the market is PULLING you. A strong pattern here that isn't in the plan is an opportunity (or a deviation) to bring to the AGM.
Rules
The 4 panels
Demands by TYPE (what they ask for), by CLIENT (who asks — concentration is a risk), leads by SOURCE (where the interest comes from) and losses by REASON (the objection to respond to). Everything aggregated from real data, top 8 of each.
The AI's assessment
The analysis button reads ONLY the screen's aggregates and points out patterns + SUGGESTED moves — labeled as suggestions, to be validated in the strategy ritual. The AI doesn't decide; it prepares the conversation.
Bad data = bad reading
Losses without a marked reason and leads without a source turn into "(no …)" — if those slices dominate, fix the recording discipline before drawing any conclusions.
Frequently asked questions
How the cycle closes
A confirmed pattern becomes DELIBERATE strategy: update the plan (wizard), create the goal (Strategy) or the campaign (Growth Studio). Emergent → deliberate is Mintzberg's full loop.
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