Market intelligence (GIGA + KIQs)
An X-ray of what the company needs to know about the market and how well the current information covers each topic — plus the key questions that deserve continuous monitoring.
What you find on this screen
A portrait of the screen, read from the screen itself — it changes when the screen changes.
Form fields
Tema*O assunto do mercado que você precisa acompanhar (ex.: preço do concorrente).
Importância (1–5)O quanto este tema pesa nas suas decisões.
Já sabe (1–5)O quanto a empresa já tem de informação boa sobre ele.
VãoImportância − o quanto já sabe: quanto maior, mais cego.
SituaçãoPonto cego (vão de 3 ou mais), atenção (1 a 2) ou bem coberto.
ObservaçãoDe onde a informação vem hoje e o que falta.
Start here
What it's for
Every company decides with incomplete information; the problem is not knowing WHERE the gap is. Here each information topic receives two scores — importance (how much I need to know) and adequacy (how well I know it today) — and the gap appears with a traffic light.
How to
The numbers on top, the records below
The panel’s indicators stay at the top; below, the standard list with the records behind them — search, filters in the side panel, saved views, columns and export. Click a record to open its form.
Rules
The gap is calculated, never typed in
Gap = importance − adequacy. Green (≤0): covered. Yellow (1–2): attention. Red (≥3): you're deciding blindly on a vital topic. Sort by gap and attack red first.
KIQs — questions, not topics
A KIQ is a SPECIFIC question that, once answered, changes a decision ("will competitor X lower its price in Q3?"). Mark as monitored the ones that deserve continuous follow-up.
Monitored KIQ shows up on the Home screen
On days when the financial radar is calm, the Home screen's question-of-the-day brings one of your monitored KIQs, in rotation — so the important question doesn't die forgotten in a registry.
Frequently asked questions
How many topics should I have?
Between 8 and 15 well-chosen topics are worth more than 40 generic ones. Start with: customers, competitors, technology, regulation and channel — and refine it every planning cycle.
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