Informational topic (GIGA)
A market topic with its importance and how much the company already knows about it: the gap points to the blind spots.
Start here
Where the company decides in the dark
For each topic, give the importance and how much is known (1 to 5). The gap is the difference: 3 or more is a blind spot — a decision made without grounds. The list is sorted by the largest gap; key questions are under "Key questions".
How to
Save, browse and undo
Save stores without leaving the form (Ctrl+S); Save and close returns to the list; the header arrows move from one record to the next. Delete sends the record to the list’s trash, from where Undo brings it back.
Standard list and form
The screen became the standard list: search, filters, saved views, columns, export and trash with Undo. Click the record (or New) to open the form, with the detail tabs when there are any.
Was this article helpful?
In the same module: Market intelligence9
Value proposition canvasFor each product group, the fit between what the customer wants to solve and what the offer delivers — on two…Market intelligence (GIGA + KIQs)An X-ray of what the company needs to know about the market and how well the current information covers each …eSocialPrepares and tracks eSocial events (hiring, leave, payroll). The event follows the legal order: sending payro…Key questions (KIQ)The questions that, once answered, would change a decision; the monitored ones enter the rotation of the ques…Personas & JTBDCustomer archetypes built from the real profile of your base, not guesswork.Financial transactionA bill payable or receivable. Three dates tell different stories: DUE DATE is the promise, ACCRUAL PERIOD is …Living segmentationInstead of opining on where to invest, the matrix positions each segment by what finance recorded: revenue gr…Market segmentA segment of the living segmentation: name, written criterion and whether it is active for classifying custom…
Tenka Academy
Explore the AcademyStep-by-step learning paths for your industry, inside the platform.