Pílulas da conta
A empresa publica briefings curtos para a própria gente — com autor, fonte com link e validade obrigatórios (pílula não sai anônima). A entrega segue as regras da plataforma: cota semanal por pessoa, piso de relevância e a taxa de clique como régua — taxa baixa pede publicar MENOS, não mais.
Start here
Um parágrafo, com procedência
Author, source with link, publication and validity are required — and not out of bureaucracy: an editorial pill is what the platform did NOT measure, someone wrote it. Without these four, the reader has no way to check, and a claim nobody checks inside an ERP is worse than silence.
How to
O identificador é a chave da entrega
It is through this that the platform knows it has already sent this pill to this person, and it is unique across the entire database. Choose something stable and readable ("ferias-coletivas-2026"). Changing it after publication causes the same pill to be delivered again to those who already received it.
Rules
A validade não pode ser anterior à publicação
Content that is born expired would never be delivered, and nobody would understand why. The database rejects it and the screen warns beforehand — but the reason the rule exists is another: validity is the expiry date declared by whoever wrote it, and without it a pill about a 2026 deadline would keep going out in 2028 as if it were news.
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