Mercado
Cruza a base pública da Receita Federal com a sua carteira: quanto do mercado do recorte você já atende, onde estão os que faltam, e quem vale a pena procurar primeiro.
What you find on this screen
A portrait of the screen, read from the screen itself — it changes when the screen changes.
Available actions
ClearMeasure
The list shows
IndustryMarketCityLegal / trade nameCNPJCNAECity/StateSizeOpenedContact
Start here
A pergunta que esta tela responde
Prospecting shows who exists. Market shows how much of that "who exists" is already yours. The difference is your portfolio: the system matches your customers' CNPJ against the public database and splits the market into three parts — what you serve, what's in the funnel and the white space. It's that third number that becomes an attack plan.
Rules
Por que o recorte é obrigatório
The database has millions of companies, and adding everything up would take dozens of seconds on the same database that serves your operation. That's why the screen asks for at least the state OR the sector before measuring. Municipality and size narrow it further. If you want the whole country for one sector, fill in only the sector; if you want an entire state, fill in only the state.
O número de clientes sem CNPJ, e por que ele aparece
The matching is by CNPJ. A customer registered without that field filled in, or with a CPF, doesn't count — and that's why the fourth card shows how many were left out. If that number is large, your penetration is being calculated on only part of the portfolio and the percentage comes out lower than reality. Filling in your customers' CNPJ is what fixes it.
Quem falta já vem limpo
The list below excludes two things: who is already your customer and who is already in the funnel as a lead. In other words, these are people nobody on your team has talked to yet. Check the rows (or none, to take everything the list showed) and click Import: each one becomes a lead with source PROSPECTING and the campaign you entered.
Frequently asked questions
Filtrei um estado e veio zero. Está errado?
Probably not. The Federal Revenue database is loaded state by state, and the top of the screen shows which ones are already in. If the state you filtered isn't on that list, a warning appears — the zero there means "not loaded yet", not "no company exists". Whoever administers the platform adds states in Settings and the next load brings them in.
Was this article helpful?
In the same module: The funnel11
Meeting schedulerSchedule links for the client to choose a free time slot on their own, without the back-and-forth of "what da…Commercial cadencesThe follow-up cadence that never forgets: a sequence of touches (e-mail, WhatsApp, a task) with the right int…Sales dashboardThe health of your pipeline: how much you should close (weighted), month-by-month forecast, sales cycle, and …Readiness (DoR/DoD)Two lists the team agrees on once and uses always: what needs to be ready for a demand to be ABLE to start (D…Pipeline (kanban)Your opportunities on a board by stage. Drag the cards to advance in the pipeline; win it to generate the con…LeadsContacts under qualification (pre-sale), before they become an opportunity and a customer. With import, dupli…Scheduling linkA meeting type with a public link: who attends, the duration, the days and times, the format, the reminder an…OpportunitiesThe deals in the pipeline: one-time and recurring (MRR) value, stage, items, and closing (won turns into a co…
Tenka Academy
Explore the AcademyStep-by-step learning paths for your industry, inside the platform.