Árvore de valor
Do indicador do dia a dia até o valor que a empresa cria ou destrói.
What you find on this screen
A portrait of the screen, read from the screen itself — it changes when the screen changes.
Available actions
Simulate
The list shows
IndicatorAmount
Form fields
IndicadorIndicador de que esta coleta é uma medição. É por ele que a árvore de valor se monta.
CompetênciaMês a que a medição se refere, que pode ser diferente do dia da coleta.
Coletado emQuando o número foi apurado. Duas coletas do mesmo mês contam a história da revisão.
ValorO número medido na competência, na unidade do indicador.
TipoSe a coleta foi calculada pelo motor ou digitada à mão.
Versão do cálculoVersão da fórmula que produziu o número. Fórmula nova não reescreve coleta antiga.
Start here
Do churn até o valor criado
The tree links what operations measure every day — churn, billable hours, delinquency, collection period — all the way up to return on capital and how much is left after paying the cost of that capital. It serves to answer, with a number, exactly how much each operational problem costs.
How to
O simulador de nó
It answers "what if this number were different?" with a first-order estimate, good for guiding the conversation. To actually decide, take the adjustment into a scenario: there the calculation goes through the full engine, with delays and the effect on cash.
Rules
A decomposição é a clássica, o que mudou foi a fonte
The calculation is margin × turnover, with almost a century of use. What is new is that the indicators at the base feed themselves from operations, instead of being typed once a quarter into a spreadsheet nobody checks.
Sem fonte não é zero
An indicator without data appears as "no source". Zero would be a statement — "your churn is zero" — and a false statement contaminates the whole reading above it in the tree.
Nó cinza é "sem fonte", nunca zero
When the data that feeds an indicator is missing, the node appears gray with "no source" — not zeroed out. Zero would be a statement: it would say your churn is zero. A false statement in a lower node contaminates the whole reading above it, and the decision would come from a number nobody measured.
Frequently asked questions
Por que o retorno não aparece?
The return depends on the capital invested in operations (receivables plus inventory minus payables). When this capital is negative — the company collects before it pays —, the division would produce an absurd number, and we prefer not to show one rather than make one up.
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