Product revenue
Consolidated view of recurring revenue by product: MRR, active subscriptions, and trend — to see which products sustain the business.
The screen
The real screen, in the theme you picked above.
What you find on this screen
A portrait of the screen, read from the screen itself — it changes when the screen changes.
Available actions
Generate the month billingAdjust
The list shows
ProductCustomersMRRCost/monthMargin%Edit costGroupMargin %CustomerRecurring/monthInvoiced in the month+3
Form fields
MRR (receita recorrente/mês)Receita recorrente mensal somada de todas as assinaturas de produto ativas.
Clientes com assinatura ativaQuantidade de clientes que têm ao menos uma assinatura de produto ativa.
MRR novo (30 dias)Receita recorrente mensal ganha com novas assinaturas nos últimos 30 dias.
MRR perdido (30 dias)Receita recorrente mensal perdida por cancelamento nos últimos 30 dias.
ChurnPercentual da receita recorrente perdida no período em relação à base.
Margem do portfólioDiferença entre o MRR e o custo mensal de todos os produtos.
Margem %Margem do produto ou do portfólio expressa em percentual da receita.
ClientesQuantidade de clientes assinantes do produto na linha.
Custo/mêsCusto mensal informado para o produto, usado para calcular a margem.
Recorrente/mêsReceita recorrente mensal que o cliente gera por assinaturas.
Faturado no mêsValor efetivamente faturado para o cliente no mês, além do recorrente.
Valor/mês (vazamento)Valor mensal de receita que está vazando, ou seja, contratado e não cobrado.
Start here
What you do here
Track recurring revenue (MRR) by product, with direct subscriptions and contracts consolidated in the same view. Use it to decide pricing, sales focus and discontinuation.
Para que esta tela existe
MRR, margin by product, revenue by customer and adjustment of recurring revenue — this is the role of the "Product revenue" screen within the platform.
How to
Gerar faturamento do mês e reajustar por produto
Two actions live in the screen's bar. "Generate billing" triggers the month's billing from the subscriptions — it is the main button of the monthly routine. And the adjustment by product: choose the product, enter the percentage and confirm — the adjustment asks for explicit confirmation before applying, because it touches the recurring revenue of all customers of that product. The leakage panel, when it appears, lists customer by customer the amount/month slipping away and the reason.
Rules
Pro rata
Subscriptions started mid-month enter with a proportional (pro-rata) value in the first cycle; the full MRR counts from the following cycle.
O custo se edita na própria linha
The margin by product depends on the monthly cost, and it is maintained right here: in the "MRR and margin by product" table, click the row editor, enter the cost/month and confirm — the margin and percentage recalculate on the spot, including in the group rollup. A product without cost shows a margin equal to MRR, which inflates the reading; filling in the cost of the relevant products is what makes the margin column reliable. Editing requires the "View Amounts" permission.
Frequently asked questions
Who can access this screen
Whoever has permission to view the screen in their profile — but here almost everything is money, so the "View Values" permission carries more weight than usual: without it, the MRR, new/lost MRR and margin KPIs are hidden, and the tables' value columns disappear, leaving only the counts (active clients, number of clients per product). The edit-cost column also only appears with "View Values". In other words: you can track volumes without seeing a single real.
Connected screens
Vem deProdutosCada linha é um produto do catálogo.Concilia comMovimentação FinanceiraA receita reconhecida aqui deve bater com os títulos recebidos na movimentação.
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